The Doe Wins 2024 dotCOMM Award
The Doe is pleased to announce that we have been awarded a 2024 dotCOMM award!
The dotCOMM Awards are judged by the Association of Marketing and Communication Professionals (AMCP), and are an international competition celebrating excellence in web creativity and digital communications.
The Doe is pioneering the use of anonymous storytelling on social media, and the dotCOMM Awards have honored this work with a Gold Award in the social media marketing category for our creative use of video.
The Doe is a digital publication sharing anonymous, heart-centered narratives to promote empathy across divides. In order to truly build empathy, someone has to imagine themselves in another's shoes. Our physical representations—race, gender, appearance—often keep us from getting there. Enter anonymous storytelling, which is key in empathy-building across tough topics like politics, reproductive rights, parenting, money, and religion.
Creating a trove of anonymous stories in text is executable without many barriers, but our team knew we needed to be in the spaces our audience already was in order to truly make a difference. This means social video, a personality-driven platform that is inherently disconnected from anonymous storytelling. The team tried several formats on Instagram and TikTok, landing on a man-on-the-street format where they ask passersby: “What would you tell us if you were anonymous?” People respond in the moment, with a white sheet concealing their identity, creating an authentic connection.
Those who share their stories with The Doe often thank our team members for asking. By providing a safe space for authentic storytelling, the series has sparked meaningful discussions, with viewers frequently sharing how these stories have helped them navigate their own experiences.
Establishing itself as the premier destination for anonymous publishing online, The Doe stands out as a beacon for those seeking to share their stories with the world in a safe and impactful way, and we are thrilled this work is appreciated by our peers in the publishing industry.
